TXT strikes a stylish chord with Dior as brand ambassadors

TXT strikes a stylish chord with Dior as brand ambassadors



The K-pop group is the new face of the brand.

Move over runway models, there's a new fashion phenomenon in town – and it's none other than the sensational K-pop group Tomorrow X Together, better known as TXT. Fresh from their electrifying performance at Lollapalooza, where they not only captivated audiences with their music but also with their custom-designed Dior stage outfits, the quintet has officially been crowned as the latest Dior brand ambassadors.

TXT made history by becoming the first Korean group to headline the Lollapalooza music festival in Chicago. As the crowd roared in approval, members Soobin, Yeonjun, Beomgyu, Taehyun, and Hueningkai showcased their incredible talent while adorned in breathtaking Dior ensembles, setting the stage – literally – for the grand announcement.

Behind these jaw-dropping outfits was none other than Dior's artistic director, the visionary Kim Jones. Drawing inspiration from his pre-fall 2023 collection, Jones crafted bespoke concert outfits that seamlessly merged sci-fi allure with a touch of utilitarian chic. 

According to Jones, "Tomorrow X Together are the perfect ambassadors for Dior. They have a great attitude and style, and they look great in their custom stage outfits." 

TXT's induction into the elite club of Dior brand ambassadors places them alongside other esteemed South Korean icons, including the likes of BTS' Jimin, BLACKPINK's Jisoo, and more. They are not only cementing their status as musical trailblazers but also as trendsetting fashion icons.

In a world where music, style, and art converge, TXT's collaboration with Dior is a match made in creative heaven. There's absolutely no doubt that these K-pop sensations are redefining the boundaries of music and fashion, one stylish step at a time.

GO: Visit www.dior.com for more information.